Responsible Influence Certification Program

This certification program equips content creators with the knowledge and tools needed to create transparent, compliant advertising content in today’s creator economy.

Through real-world examples, interactive scenarios, and assessments, the course explains when creator content qualifies as advertising, how to make truthful and substantiated endorsements, and how to properly disclose brand relationships in a clear and conspicuous manner.

Learners will gain an understanding of the Federal Trade Commission’s (FTC) Endorsement Guides, as well as additional regulatory considerations involving the Food and Drug Administration (FDA) and Securities and Exchange Commission (SEC) for certain types of content.

The program also addresses expert endorsements, responsible use of artificial intelligence, intellectual property rights, vulnerable audiences, and best practices for working with brands.

Upon successful completion of the final exam, creators earn certification through the Center for Industry Self-Regulation’s Institute for Responsible Influence signaling a commitment to responsible influencer marketing.